The Competitors Fee of Pakistan (CCP) has efficiently enforced its order towards two frozen dessert producers for deceptive customers by advertising their merchandise as “ice cream,” recovering Rs. 35 million in penalties.
The case originated from a grievance by M/s Pakistan Fruit Juice Firm (Non-public) Restricted, makers of “Hico” ice cream, alleging that M/s Unilever Pakistan and M/s Friesland Campina Engro falsely marketed their frozen desserts as ice cream on tv and social media.
After a proper inquiry underneath the Competitors Act, 2010, the Fee concluded that each firms disseminated false and deceptive info, violating CCP guidelines. Initially, the CCP had imposed penalties of Rs. 75 million on every firm.
Unilever Pakistan confronted a further Rs. 20 million high-quality for claiming its frozen dessert was more healthy than dairy-based ice cream.
The Fee primarily based its determination on requirements set by the Pakistan Requirements and High quality Management Authority (PSQCA) and Punjab Pure Meals Laws 2018, which clearly distinguish “ice cream” (created from milk, cream, or different dairy elements) from “frozen desserts” (which can comprise edible vegetable oils).
Each firms had been directed to right away cease presenting frozen desserts as ice cream, take away all deceptive commercials, and disclose correct product info. They’re additionally required to submit compliance reviews inside the stipulated timeframe.
The Competitors Appellate Tribunal (CAT) upheld the Fee’s findings, reinforcing CCP’s authority in defending client rights.